Search Engine Optimization
Search Engine Optimization
Most internet users begin their session by searching for something—that something is a need. People use the internet to fulfill their need for information, whether it’s settling a bet on who the 14th president was (Franklin Pierce, by the way) or finding a local restaurant, perfect piece of clothing, or the ideal contractor for an electrical repair shop.
Search engine optimization (SEO) is the process of helping your customers connect with your business online. Our team uses modern SEO services, backed by the best digital practices, to increase your traffic & rankings for vetted keywords and long-tail phrases that drive business to your site.
There’s some SEO in everything you do online. But that doesn’t mean everyone needs the same SEO services. Build your search engine optimization foundation with the trusted experts. We offer the right plans and strategies that match your exact needs.
Allegiant Global innovative methodology leverages industry expertise and actionable data to make your SEO campaign work for you. Positive return on investment is only one benefit of partnering with Allegiant Global. Our campaigns get your business in
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Search Engine Optimization, more commonly referred to as SEO, is a method for getting a website more traffic through organic search queries. By employing SEO services, you’ll start generating an increase of more qualified traffic to your site.
SEO, at its core, is used to assist people. By understanding how people think when searching for answers on the web and analyzing how they use language, you can use search engine optimizer services to help your brand be seen by users searching for the services you offer.
Search engine optimization services enable you to structure your page in a way that search engine crawlers can understand. This structure ensures that when a user is asking a search engine a question that relates to your site, it will display you on its search engine results page (SERP).
When people first go to the internet, their first action is normally to look for information through a search engine. The way that search engines gather data to present an answer is by scouring a tremendous amount of data. This data is any content on the web, from web pages to files. The data is found through crawling and indexing, at which point it’s cataloged.
How well your website SEO services have been structured will determine how your content is cataloged and, ultimately, how well it ranks when people look for your services.
The number one goal of SEO is to drive traffic to your site. Traffic can be directed to your website through a variety of channels such as paid advertising or social media, but search engines still provide the most amount of traffic to a site.
Organic search engine results provide the majority of traffic because people tend to be wary of paid advertising. In fact, 97% of the searches performed in the USA click through an organic link.
To maximize that traffic, you can leverage SEO optimization services.
Search engines need to offer the best results for users’ queries. In order for the search engine to continually provide the best results, they need to constantly update its web crawler’s algorithm, allowing the platform to retain and grow its users. By having a large user base, they can charge more for advertising space on their SERP.
So if you continually employ an effective search engine optimization service, you can rank higher on the search engines SERP, and avoid the temptation to waste lots of budget on paid advertising on the same search engines.
The need for search engine marketing solutions is increasing every day. Search engines are evolving to meet the demands of an increasingly impatient user base. Google continues to implement and test different strategies to deliver paid advertisements as well as dynamic organic results.
For example, if you search a movie title, you’ll see an information box with ratings from various critic sites, a list of the actors and production crew, and performance stats. You’ll also see a section dedicated to organic results called “People Also Ask” and a video carousel. These featured organic snippets will continue to expand in order to answer a user’s question better.
The job of SEO is to make sure you are leveraging these dynamic search opportunities, and driving qualified traffic to your website every day.
By investing in SEO marketing services to have your site properly cataloged and indexed, and providing quality content that users are searching for, you’ll begin seeing an increase in qualified traffic. As a bonus, this is likely to end up saving you money, as quality evergreen content can continuously drive traffic to your site, while paid advertising needs to be maintained consistently.
Determining how long SEO takes before you start seeing results can be tricky to answer.
The real answer is, it depends. It depends on what type of services your website provides, how many issues it has to begin with, and how fast you are at creating new content (or approving it, if an agency like Allegiant Global is helping you push new content out the door). Among the numerous variables that go into providing business SEO services, you also have to take into consideration the market you’re in, the competition you face, and how effective the SEO efforts are for all parties involved.
While it can be nearly impossible to predict how long it takes SEO to start producing noticeable results, we can often give you an estimate based on analyzing your competition, how well their efforts have produced viable results, and the level of SEO investment you are able to make.
Now that you know that an SEO service can bring in organic traffic, it’s time to focus on how they can drive growth.
One of the easiest and most effective SEO services to implement is delivering targeted content. By regularly providing relevant content to your target demographic, your site is already on the path to a better SERP ranking. When you start incorporating effective keywords and search terms, you’ll really start skyrocketing on the rankings. Selecting an SEO agency to create content SEO-friendly content will have you beating out the competition in no time.
The next step to begin growing your brand is by getting high-quality pages linking to your site. Quality backlinks generated through white hat SEO tactics (white hat SEO means using legitimate methods to rank on a SERP), such as through guest posts, press releases, and links on high authority sites, can have a great impact on your ranking. This process requires a significantly more amount of effort than creating content.
Finally, you have technical SEO strategies to boost your SERP ranking. This includes everything from the meta description, H-tags, and schema markup. This area will clean up your pages so that low-value pages will be de-indexed, and high-value pages are correctly cataloged.
Thematic Keyword Research
When creating an SEO campaign, Allegiant Global knows that the most important factor to pay attention to is the selection of keywords. As each user has a unique need, it’s important to understand how they think. When formulating the appropriate keywords, we research more than just the most common search terms related to your business. Instead, we dig deeper. We analyze the mindset of your target demographic and implement the critical keywords to help move them along the buyer’s journey. By utilizing long-tail keywords along with researching local phrases, we can create the bridge between the clients you want to reach and your site.
At Allegiant Global, we know how to implement off-page SEO techniques in order to boost your SERP ranking. We optimize your brand’s online presence by managing the external factors that affect your site’s ranking. We use a tried-and-true method that has helped companies around the globe reach their SEO goals. Using in-depth analysis and research, we determine how to best outrank your competition. In order to optimize your business for off-page SERP ranking factors, we focus on bringing awareness to your site by increasing its relevance, authority, and trustworthiness. We do this via link building, site authority, and social signals. This way, users can feel confident when selecting your site from the SERP.
Allegiant Global SEO services begin with on-page SEO: these are the factors on your website that impact your SERP ranking. We identify how to best update your pages’ HTML source code as well as your content so that you start generating real results. We target the content and tags that web crawlers are searching for when determining how to index and catalog a site. By optimizing your metatags, keywords, and linking, we let the crawler know that you have a trustworthy site that will provide quality content to the end-user. Through effective on-page optimization, you can see a dramatic increase in organic traffic in a short amount of time.
High Authority Link Building
Allegiant Global knows that you want to provide your audience with quality content and services, and we know how to let your audience in on that! To help your website build credibility, we create links to high authority sites. Through guest blogs, press releases, and backlinks, you’ll start receiving traffic that has already established a level of trust with your brand. By having links to high authority sites, search engines know that you have content worth sharing. This is magnified if users ultimately follow the link to your site. You’ll also have the added benefit of building rapport with a user that can eventually turn them into a loyal client.
How can SEO campaign management help grow your business?
Allegiant Global campaign management sets us apart. By integrating SEO management into your marketing campaigns, you can be certain that you have a boost in your organic traffic. Since marketing campaigns are continuously adapting to improve performance, you also want to measure your SEO impact.
To make sure that SEO services are helping your business grow, make sure to monitor important keywords in your industry. If you’ve found a keyword that is overperforming, you want to make sure to target it throughout your content, meta tags, and URL.
By focusing on keywords that are performing for you, you increase your SERP ranking, which in turn will provide more organic traffic. At the end of the day, marketing, even highly niche targeted marketing, is a numbers game. The more people that have been vetted through the search engine that make it to your page, the more conversions you start acquiring. Conversions through the buyer’s journey are the hallmark of a growing business.
When partnering with (most) SEO companies, you’ll experience some degree of account management. Sadly, often times the account management provided is a spreadsheet full of numbers that are sent once a month to a customer’s inbox. This isn’t proper account management because a spreadsheet of numbers without explanation or context is simply a spreadsheet full of numbers. We call this a data dump, and that’s not how we do things at Allegiant Global.
In our efforts to continue to improve the SEO industry, we’ve introduced Narrative SEO Reporting. This Allegiant Global account management quality provides a detailed report of how our SEO efforts have affected your business with a contextual explanation of what is actually going on. Other aspects of Narrative SEO Reporting include:
- A contextual understanding of notable wins that our efforts have produced by having a dedicated account manager (not a robot) talk them through it.
- Providing clients with deliverables of all the content needed to be created to get their approval so clients know what’s going on and have a say in the process.
- Insight and opportunity to see every link built for clients. (totally abnormal in the industry)
We call this radical transparency and it’s a quality that Allegiant Global lives by.
Implementing SEO into your business is a continuous effort, where the data gathered is continuously changing and in return, a deeper understanding of what the next steps needed to take are. By attacking SEO reporting this way, more opportunities for growth and development arise. Just another reason why we’re the #1 SEO company in the USA.
Finding the right SEO company to partner with doesn’t have to be difficult, as long as you do a little due diligence beforehand. Essentially, you need to ask yourself the following questions.
What Can an SEO Company Provide?
You should establish the goals you hope to achieve by incorporating SEO strategies to enhance your online presence. Once you know where you want to go, it should be easy to narrow down on an SEO company that can get you there. If you’re not sure how to set proper goals, a good SEO company will be able to help you do this! We can perform an audit of your site for free, to help you know which areas need work.
Does the SEO Company Collect all of the Metrics?
Every company offers a unique perspective on how to provide a solution that an audience may want. To make sure that your company is sending out the right message, you’ll want SEO services that can track all of the inbound and outbound metrics of your company. This way, when you make a decision about how to adjust your company’s message, it’s based on data and not a hunch.
Will They Provide Consultations or a Demo?
While you’ll definitely want to go through reviews and testimonials, you will also want to see how they can address your specific needs. By requesting a consultation and understanding what type of strategies they employ, you can determine if an SEO company is the right fit for your company.
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